How to (still) get found on Esty

Anyone wondering how to improve the search result for a shop on etsy has found that there are more questions than answers. We all need to get found in search to be able to sell. And with the recent changes, which appear to be happening all the time, I bet SEO is a hard nut on etsy these days. Needless to say that Google uses completely different algorithms. I must say my shops are both enjoying a constant flow of new customers, and some repeated ones as well and I have decided to share a few thought on Etsy SEO. I am aware it works a bit differently for different sectors, but there are a few things that will definitely work